“If you follow only one source on AI in newsrooms, make it this one.”
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Hello! This is Sergei. If you've been building or using agentic systems, you've hit this from time to time. Your agents start pulling irrelevant information, outputs go sideways. I see this constantly. It looks like the problem isn't the system itself (but anyway I've started to use some small models for small tasks to
Hello! This is Sergei. This is the last newsletter of 2025. Finally, the year is over. I thought about doing a classic end-of-year recap, but decided against it. You’ll probably get plenty of those anyway, and the world can survive just fine without one more. I just want to say thank you for being subscribed and to wis
Happy Friday! This is Sergei. This week I've been reading NiemanLab's annual set of 2026 predictions and came across Camilla Bath's post on LinkedIn. She wrote that “ the AI problem is about systems, not tools. ” And this is so true! The current news media system isn’t designed to be effective in an AI-driven environme
Hello, this is Sergei! A warm welcome to the new subscribers — thank you for being here. I hope AI for Newsroom becomes a valuable resource in your work. This week the standout read for me was an article in Generative AI in the Newsroom exploring the idea of vibe coding . Buzzword aside, the concept aligns closely with
Hello, this is Sergei. This week I was reading a very interesting study on AI adoption among UK journalists and their newsrooms — and one thought wouldn’t leave me. The survey behind this research was conducted in autumn 2024. In normal industry cycles, a year-old report is fine. But in the AI era? Twelve months feel l
Hello, it’s Sergei . It’s been a couple of months since the last newsletter, but we’re getting back into a steady rhythm again (with new design and update Chat that is now available for everyone). Last week I was in Riga for the 10th anniversary of the Baltic Center for Media Excellence . We ran a hackathon for local n
Hello! Today we have not just a regular newsletter. Today I would like to briefly introduce myself. I'm Sergei. Currently (and hopefully forever!) I'm located in Lisbon, Portugal with my family, two dogs and drum kit. 24 years in news media. I've started as a sales manager and moved to editor-in-chief, founder and dire
Eckart Walther, co-creator of RSS, has launched Real Simple Licensing (RSL)—a protocol built for internet-scale licensing of training data.
Hello, this is Sergei, author of "AI For Newsroom". This week we have a lot of updates: initiatives, reports, some very interesting content about the intersection of AI and news media. And please feel free to add your newsroom's AI initiatives , AI policy , some researches or content you think is valuable for news medi
Hello! This is Sergei, author of ' AI for Newsroom '. And here is this week roundup. I’m sure many of you have seen the NPA's report 'The State of Product Management in Journalism'. What struck me was that it didn’t touch much on how AI is transforming product strategy. To me, one of the core aspects of product managem
Hello! This week was not very intense on 'AI for Newsroom', but anyway we have some updates. Also this week I was thinking is it important who actually created content — AI or human being. As to me, if the content is relevant, good written and based on good research with information, data I need, helps me to satisfy my
Hello! This is Sergei from 'AI for Newsroom'. Let's have a look at the past week — we have two things to highlight: This week we've reached 200+ AI initiatives . Also we have a big leap with the number of AI guides and policies — we have 53 items for now. And I've made The Chat , that allows users to communicate with o