Hello, this is Sergei.
I was going to write this newsletter about the recent AI backlash. Over the past few weeks, I’ve seen a lot of posts, newsletters, and blogs where people seemed to be expressing some version of what Brian Morrissey recently wrote: “Everyone hates AI.” And honestly, I can understand why, especially looking at the recent news around OpenAI, Google. But let’s talk about something else instead. I believe much of this reaction is temporary and, to some extent, predictable. My hope is that going through this stage will help us govern AI better and, perhaps more importantly, hold the people and companies building it to higher standards.
So.
AI is changing the questions we ask when building products. Not long ago, the main question was how? How do we build this? Do we have the skills, time, and resources? Today, the questions are increasingly when? and how much?
For many products, the challenge is no longer whether we can build them. We can replicate the core functionality of many SaaS tools or create entirely new ones. The real question is whether it’s worth building, how quickly we can do it, and what value it creates.
And it no longer feels like “vibe coding.” We had our phase of generating apps from a few prompts. Now it seems we’re becoming more thoughtful. AI is less a magic trick and more a tool for building real products with intention. So we can drop "vibe" here and replace "coding" with a good old and simple "development".
New on AI For Newsroom this week
Stories, guides, initiatives, and signals we surfaced in this issue.
To be or not to be there
On AI Predictions for Journalism, a Plea for Modesty
Zerkalo's AI Proofreader
OpenAI not planning to share advertising revenue with publishers
Opting out of AI Overviews won’t bring the 'good old' Google days back. Here’s what publishers should focus on instead
Comscore AI Intelligent Report 2026
AI-assisted “vibe coding”
How a small AI lab in Norway built a vibe-coding ladder for non-coding journalists
Centralising fragmented data for community media using AI
New research reveals who young adults choose to deliver news when AI gives them control
Introducing Search Generative AI performance reports in Search Console
How to Be the Brand AI Recommends
AI-Mediated Storytelling in a Liquid Information Ecosystem
Future Newsrooms Study 2026
AI-Powered Moderation and AI-Generated Discussion Questions
Custom GPT-powered editorial assistant
CBC News AI Principles and Practices
New tool for journalists: MethodKit for Journalism and AI
Six Provocations about AI in News
Natalia Antelava on building systems, leading remote teams, and navigating the AI era as a media manager
Peter Stuart on Velora, Agentic AI and the Future of AI-Supported Newsrooms
30% of Dutch Journalists Use AI Daily
MethodKit for Journalism & AI
Expecting Humans, Encountering Machines: An Expectancy Violations Theory Approach to Generative AI in Journalism
Book to Skill
Nordic AI in Media Summit
Nordic AI in Media Summit 2026: A deep look into how AI is about to revolutionise the news ecosystem
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