Hello, this is Sergei!
A couple of weeks ago I connected AI For Newsroom to Google Search Console to better understand how people actually discover the website. And one thing surprised me a lot: one of the biggest search queries leading readers to the project is “AI news RSS feed” and related searches.
But while building the CMS dashboard for AI For Newsroom, I noticed something interesting: many news organizations, blogs, newsletters, and even modern publishing platforms either hide their RSS feeds or don’t provide them at all. And I can understand why. RSS is still one of the easiest ways to systematically access and parse content — including for AI training.
Still, I genuinely love RSS. It remains one of the very few ways to consume information without recommendation algorithms deciding what you should read. It gives control back to the reader. No engagement optimization, no endless feed manipulation — just direct access to sources you choose yourself. And maybe, paradoxically, the AI era could bring RSS back.
As AI-generated content keeps flooding platforms, curated direct-source consumption may become more valuable again. Not because RSS is nostalgic technology, but because it is predictable, open, lightweight, and machine-readable in a good way. AI systems themselves work better with structured feeds than with endlessly changing web interfaces full of ads, popups, and scripts.
I can easily see a future where personal AI assistants use RSS as one of their primary ways to monitor trusted sources, summarize information, detect patterns, and build highly personalized (but not bubbled!) news environments. In that world, RSS may stop being a “legacy format” and become infrastructure again.
So yes — I still believe RSS matters. That's why we have our own RSS feeds. See all of them here and select what you need most.
New on AI For Newsroom this week
Stories, guides, initiatives, and signals we surfaced in this issue.
AI-readiness tooling framework
What newsrooms want from AI now
NPA's Schema Mapping CLI
Assembly
Axiomizer
BulgAIria
A startup that sells publisher content to AI companies is now worth $2.2 billion
At the Heart of Hearst’s AI, Editorial Innovation Strategy
9 Real AI Use Cases from the Hacks/Hackers Journalism Summit 2026
JESS
SSI Toolkit
AI Assistant
The question is no longer if agents will pay publishers
Google Search as you know it is over
I vibe coded a complex data visualisation and analysis dashboard. Here’s what I learned
🇫🇷 In France alone, "Le Monde" captures 25.9% of ChatGPT redirects to media sites. "The Guardian" comes in second
MAGI: AI-Powered Editorial Board
How people are using Google AI Mode in US
AI-ready Newsroom
AI Digital Newsroom
Vibe Coding in Journalism: How Newsrooms Use AI to Get to Better Prototypes Faster
Script Wizard
Microsoft Clarity's new Citations tool gives publishers a new window into AI-driven discovery
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