“If you follow only one source on AI in newsrooms, make it this one.”
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Hello, this is Sergei. Today is a public holiday in several countries, including Portugal — so this one will be short. First . I’ve added a new section on AI for Newsroom with sources I read daily to track what’s happening in AI and journalism. If you’re running a blog, newsletter, podcast, or any other resource — feel
Hello, this is Sergei. I’ve read Web4.0 manifest . I still don’t believe in a future where AI fully creates, reads, and engages with content for itself while humans simply watch from the side. What feels more realistic for me is the emergence of two parallel content systems : a human system , where content is created f
Hello, this is Sergei. Looks like everyone from my LinkedIn feed is in Perugia this week, so instead of trying to compete with the conference stream, I thought I’d share something more practical: my personal AI setup . Maybe someone find it interesting. I’m not a big fan of off-the-shelf tools, and even less of no-code
Hi! This is Sergei. Everyone says ChatGPT is changing how people find information. But what’s more interesting is how behavior itself is changing . Based on recent Semrush data , a few things stand out: 1. ChatGPT is not replacing Google 20%+ of outbound clicks from ChatGPT go to Google Users start with AI → then searc
Hello, this is Sergei. This week I was in Riga running a two-day workshop on AI implementation for regional and niche newsrooms. One question kept coming up: how do we use AI to actually make money? Right now, most use cases point in an indirect direction: optimize workflows improve content quality create more value fo
Hello, this is Sergei. I’m preparing for two workshops next week — in Riga and Berlin — and have been going through a number of reports and studies on AI search, AEO, and GEO. For example: This (by Seer) This (by Marfeel) This (by Conductor) This (by Ahrefs) Despite being just ~1% of traffic today, AI search could surp
Hello, this is Sergei. I’ve been thinking about a trend that might become very real in the AI era. What if most of the tools we use were local ? Again. With AI as a coding assistant, it’s getting easier to build small tools quickly. Not full-scale replacements for big platforms, but something good enough for a specific
Hello, this is Sergei. This week there’s a lot to read. Probably more than usual. And while going through the newsfeed, LinkedIn, and BlueSky, I caught myself thinking about one shift that’s becoming obvious: journalists are using AI more — and in a more complex way. A year ago it was mostly one tool. ChatGPT. Claude.
Hello, this is Sergei. This week we have enough interesting cases, articles and researches to read, so I won't add a thing to this. Enjoy reading!
Hello! This is Sergei. Ready for a nerdy newsletter? Here we go. I’ve been building a composite news media dashboard — one place where a newsroom can look at performance across all platforms at once: website, social, YouTube, podcasts. Not as separate channels, but as a single product. To avoid endless dashboards and e
Hello! This is Sergei. This week we this newsletter is focusing on AI tools for journalists and its usage. Two Swedish investigative journalists, Anton Berg and Martin Johnson, just launched something ambitious. They're investigating the most famous murder in Swedish history — Prime Minister Olof Palme, killed in Stock
Hello, this is Sergei. This week marks six months since I launched AI For Newsroom . Here’s where things stand now: 248 initiatives across 211 newsrooms in 51 countries. Alongside that, 72 AI policies and guidelines , plus a large collection of resources — reports, research, analysis, tools — almost 200 items in total.