#22. Weekly Round Up. ChatGPT doesn't replace Google, right? — AI For Newsroom

Hi! This is Sergei.

Everyone says ChatGPT is changing how people find information. But what’s more interesting is how behavior itself is changing.

Based on recent Semrush data, a few things stand out:

1. ChatGPT is not replacing Google

20%+ of outbound clicks from ChatGPT go to Google
Users start with AI → then search, verify, go deeper

This is not replacement, it’s a new workflow.

2. People are learning how to “use” AI search

Short prompts → trigger live search
Long prompts → handled by the model

Users are adapting. They understand when they need fresh data — and when they don’t.

3. Search language is evolving

Most prompts still aren’t “search queries”
But that share is growing fast

Example:

“book a flight to Perugia” → search behavior
“how to get from Lisbon to Perugia” → AI behavior

AI + search = complementary.

4. Power users are emerging

Queries per session are up ~50%
Fewer casual users, more advanced ones

People are running workflows: research → refine → verify

What this means

AI search isn’t killing traditional search, it’s layering on top of it.

And for content:

Discovery increasingly starts in AI
Being citeable, clear, structured matters more than ever
SEO alone is no longer enough

And a short personal note.

I'm building an analytics dashboard that pulls together cross-platform metrics for newsrooms and I need editorial input to get the next version right. The MVP is running and I use it in my daily job as well. But I think it can be simpler and more editor-focused. After interviewing several editors and top-management of newsrooms, I distilled their needs into 10 specific questions. Now I need to know which ones actually matter most in daily workflow.

Please, spend 2-3 minutes distributing 30 points across these 10 questions. Give more weight to what you need most, less to what's nice-to-have. And you can get early access to test the platform once this version ships (if you wish). Thank you in advance!