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Hello! This is Sergei. I have no idea how it works, but once I shipped new feature on AI For Newsroom , I started to see a lot of posts, news, comments about the topic behind that new feature: AI visibility. A few days ago I launched a free AI Visibility Checker on AI For Newsroom. It analyzes robots.txt rules for AI c
Hello, this is Sergei! A couple of weeks ago I connected AI For Newsroom to Google Search Console to better understand how people actually discover the website. And one thing surprised me a lot: one of the biggest search queries leading readers to the project is “AI news RSS feed” and related searches. But while buildi
Hello, this is Sergei! This week, I read the 404 Media article “Students Boo Commencement Speaker After She Calls AI the ‘Next Industrial Revolution.’” And I honestly feel confused, because it shows how early we still are in understanding AI and how much that understanding is being distorted by endless AI slop. AI prob
Hello, this is Sergei! This week we have a lot to read: new initiatives, news, new tools, and a seriously updated AI For Newsroom . And also — the website is slowly turning into a real one-stop place for everything related to AI in newsrooms. Here’s what’s live now: 🧮 AI ROI calculator: Estimate how much time and mone
Hello, this is Sergei. Today is a public holiday in several countries, including Portugal — so this one will be short. First . I’ve added a new section on AI for Newsroom with sources I read daily to track what’s happening in AI and journalism. If you’re running a blog, newsletter, podcast, or any other resource — feel
Hello, this is Sergei. I’ve read Web4.0 manifest . I still don’t believe in a future where AI fully creates, reads, and engages with content for itself while humans simply watch from the side. What feels more realistic for me is the emergence of two parallel content systems : a human system , where content is created f
Hello, this is Sergei. Looks like everyone from my LinkedIn feed is in Perugia this week, so instead of trying to compete with the conference stream, I thought I’d share something more practical: my personal AI setup . Maybe someone find it interesting. I’m not a big fan of off-the-shelf tools, and even less of no-code
Hi! This is Sergei. Everyone says ChatGPT is changing how people find information. But what’s more interesting is how behavior itself is changing . Based on recent Semrush data , a few things stand out: 1. ChatGPT is not replacing Google 20%+ of outbound clicks from ChatGPT go to Google Users start with AI → then searc
Hello, this is Sergei. This week I was in Riga running a two-day workshop on AI implementation for regional and niche newsrooms. One question kept coming up: how do we use AI to actually make money? Right now, most use cases point in an indirect direction: optimize workflows improve content quality create more value fo
Hello, this is Sergei. I’m preparing for two workshops next week — in Riga and Berlin — and have been going through a number of reports and studies on AI search, AEO, and GEO. For example: This (by Seer) This (by Marfeel) This (by Conductor) This (by Ahrefs) Despite being just ~1% of traffic today, AI search could surp
Hello, this is Sergei. I’ve been thinking about a trend that might become very real in the AI era. What if most of the tools we use were local ? Again. With AI as a coding assistant, it’s getting easier to build small tools quickly. Not full-scale replacements for big platforms, but something good enough for a specific
Hello, this is Sergei. This week there’s a lot to read. Probably more than usual. And while going through the newsfeed, LinkedIn, and BlueSky, I caught myself thinking about one shift that’s becoming obvious: journalists are using AI more — and in a more complex way. A year ago it was mostly one tool. ChatGPT. Claude.