“If you follow only one source on AI in newsrooms, make it this one.”
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Hello, this is Sergei! Last week I've done a lot of extra research to find even more examples of AI implementations. So now we have more then 1000 of them. Also I've added more then 50 new AI policies (by the way, check this The AImpactful AI Governance Builder tool — very interesting initiative from Branislava Lovre )
Hello, this is Sergei. This week I shipped probably the biggest update to AI For Newsroom so far—both visually and in terms of new features. The most interesting one actually appeared by accident: an MCP server . Now anyone can connect AI For Newsroom directly to Claude, ChatGPT, or Cursor and chat with the entire data
For the last thirty years, the newsroom main product has been the same: a website. Readers came to us, we published, they browsed. Every growth strategy (SEO, subscriptions etc), assumed that we have our readers on our website. That assumption is now the weakest part of the model, I think.
Hello, this is Sergei. Today I want to make an announcement about two new features that I'm going to release next week: MCP server. Just connect AI For Newsroom to the AI tools using our MCP and get instant access to our database of everything related to AI in newsroom and journalism we have. Will ship it in a day or t
Hello, this is Sergei . AI For Newsroom is a year old now. I launched it in June 2025 by accident: I needed to do a small custom report of how AI is implementing in European news media. Doing this I've made some database of the initiatives, looked at it and thought: why not to share this? So all this started as a simpl
Hello, this is Sergei. Today, this newsletter is a bit more personal. It’s about my personal fear of the future. This week, I had a conversation with my son. He’s 16 now, so he’s at that age when it’s time to start thinking seriously about the future. We talked about his friends at school and the guys he plays CS with.
Hi! This is Sergei. This week Anthropic released its most powerful model yet — Mythos (Fable 5). At the same time, both Anthropic and OpenAI appear ready to cut prices significantly trying to steal users from each other. That raises an interesting question: are we entering deeper the AI equivalent of the dot-com bubble
Hello, this is Sergei. I was going to write this newsletter about the recent AI backlash. Over the past few weeks, I’ve seen a lot of posts, newsletters, and blogs where people seemed to be expressing some version of what Brian Morrissey recently wrote: “ Everyone hates AI .” And honestly, I can understand why, especia
Hello! This is Sergei. I have no idea how it works, but once I shipped new feature on AI For Newsroom , I started to see a lot of posts, news, comments about the topic behind that new feature: AI visibility. A few days ago I launched a free AI Visibility Checker on AI For Newsroom. It analyzes robots.txt rules for AI c
Hello, this is Sergei! A couple of weeks ago I connected AI For Newsroom to Google Search Console to better understand how people actually discover the website. And one thing surprised me a lot: one of the biggest search queries leading readers to the project is “AI news RSS feed” and related searches. But while buildi
Hello, this is Sergei! This week, I read the 404 Media article “Students Boo Commencement Speaker After She Calls AI the ‘Next Industrial Revolution.’” And I honestly feel confused, because it shows how early we still are in understanding AI and how much that understanding is being distorted by endless AI slop. AI prob
Hello, this is Sergei! This week we have a lot to read: new initiatives, news, new tools, and a seriously updated AI For Newsroom . And also — the website is slowly turning into a real one-stop place for everything related to AI in newsrooms. Here’s what’s live now: 🧮 AI ROI calculator: Estimate how much time and mone