Question 1

What is an AI visibility check for newsrooms?

Accepted Answer

It is a free technical audit of your public website: robots.txt rules for AI crawlers, sitemap and homepage crawlability, metadata and schema, JavaScript rendering, and a checklist that parses your homepage plus one sample article for AI-friendly structure and trust signals.

Question 2

What does the AI visibility score mean?

Accepted Answer

The primary AI Visibility score (0–100) uses eight weighted sections: robots, crawlability, rendering, sitemap, metadata & schema, homepage AI structure, article AI structure, and entity & trust signals. Technical Foundation is shown separately — it measures infrastructure (can AI access the site?) without implying citation readiness. This is a heuristic snapshot, not a live ranking inside ChatGPT or Perplexity.

Question 3

Should I block GPTBot and other AI training crawlers?

Accepted Answer

Many publishers block training crawlers (GPTBot, ClaudeBot, Google-Extended) to limit model training on their content while still allowing retrieval and search bots (OAI-SearchBot, ChatGPT-User, PerplexityBot, Googlebot) so AI answers can cite your reporting. Your policy should drive the choice; the tool shows what your robots.txt currently allows.

Question 4

What is the difference between AI training bots and retrieval bots?

Accepted Answer

Training bots collect content to build or improve models. Retrieval and search bots fetch pages when a user asks a question so an AI system can quote or summarize your site. Blocking training bots does not have to block citation if retrieval bots remain allowed.

Question 5

How often should I run the audit?

Accepted Answer

Run it after changing robots.txt, sitemap, templates, or paywall/rendering setup, and periodically on your homepage. Results are cached for 24 hours per URL so repeat scans the same day return the same report.

AI Visibility regional studies

AI Visibility Scandinavia 2026

AI Visibility Iberia 2026