The summit, organized by the European Journalism Centre, focused on AI as both a strategic ally and a practical tool in the newsroom. Through a series of curated panels, interactive workshops, and case-driven sessions, attendees explored real-world best practices, from accelerating research to engaging new audiences.
Highlights included a practical session on balancing speed and accuracy when integrating AI into journalistic workflows, led by Clare Spencer. Investigative journalist George Katz presented a deep dive into the global challenges of deepfake abuse, revealing how Bellingcat identified the administrator behind one of the world’s most notorious deepfake sites.
Ethics took center stage in a panel moderated by Dariusz Jemielniak and Branislava Lovre, examining how newsrooms are adapting editorial standards to the realities of AI-driven reporting. Other sessions demonstrated the power of AI tools such as Gemini, Pinpoint, and Notebook LM for uncovering hidden stories and analyzing large document collections.
The summit also addressed the need for AI literacy among journalists and editors, emphasizing strategies for responsible adoption and risk management. A dedicated breakout session explored the creation of content with generative AI to engage younger audiences.
Despite the rapid evolution of AI, the event underscored the enduring importance of human oversight and ethical frameworks in journalism. As the industry continues to evolve, the News Impact Summit provided a timely forum for critical dialogue, skill-building, and collaboration aimed at shaping a trustworthy future for news in the digital age.
Mark the date: October 09, 2025. Registration is free.