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Here are the biggest moments in AI for publishers in 2025
In 2025, generative AI became a reality for publishers, transforming their daily operations. Google's AI-generated summaries, known as AI Overviews, led to a significant decline in clickthroughs from search, with some publishers reporting 50-90% lower CTRs. In response, publishers implemented strategies to future-proof their businesses, such as investing in video and direct-to-audience approaches. They also drew lines on AI crawlers, with Cloudflare launching a tool to block AI bots, and some companies signing AI content licensing deals. Additionally, publishers launched their own AI projects, and lawsuits against tech companies for using publisher content to train AI systems escalated, marking a significant shift in the industry's adaptation to the AI era.
Digiday
JournalismAI Festival 2025 | The Newsroom Singularity: Has AI Become a Co Author?
AI tools are writing first drafts, suggesting story angles, and even crafting headlines across newsrooms worldwide. But does this make AI a true co-author, or is it still just a very sophisticated assistant? This opening panel examines where we really stand in the relationship between journalists and artificial intelligence. The speakers share real experiences from newsrooms that have integrated AI into their workflows, exploring what AI can actually do, where human expertise remains essential, and whether we've reached the much-hyped "singularity" or if we're still in the early stages of a longer evolution.
📺 PolisLSE
The value of journalism in the era of AI
The arrival of generative artificial intelligence has raised concerns about the value of journalism, but at Mongabay, a nonprofit environmental newsroom, the opposite is happening. Despite allowing AI systems to access their work, traffic has increased, with readers arriving via chatbots like ChatGPT spending more time on articles. This suggests that users value accountability and provenance, which are core assets of journalism. As AI systems optimize for relevance, journalism provides verification, judgment, and original reporting, making it more necessary in an era of abundant but uncertain information.
📨 Rhett Ayers Butler
Here are the news outlets that got AI right in 2025 — and the ones that got it very, very wrong
The integration of artificial intelligence (AI) in newsrooms has been a mixed bag in 2025. While there was no "deepfake apocalypse," AI companies signed licensing deals with news organizations, but lawsuits between them remain unresolved. Newsrooms have experienced loud failures and quiet experimentation with AI technology. The author highlights the importance of "guardrails" in AI adoption, citing examples of successful and unsuccessful implementations. They praise outlets like The Washington Post and The Minnesota Star-Tribune for their thoughtful use of AI, while criticizing others like The Chicago Sun-Times and Business Insider for their mishandling of AI. The author concludes that to survive, newsrooms must experiment with AI while maintaining humanity and trust, and that 2025 has shown the need for clear guidelines and ethics in AI adoption.
Poynter
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